Facebook ads for plumbers: what actually works
Most plumbers who say Facebook ads don’t work got some likes and no jobs. Here’s what brings work instead.
Advertising is one of the best ways to keep new enquiries coming in every month — not just when someone remembers your name.
But most plumbers who try it say the same thing: “I got some likes, and no jobs.” Here’s what actually brings work.
What advertising should do for a plumber
- Reach the right people. Customers in the areas you want work in — not anyone, anywhere.
- Make it easy to get in touch. One simple step, no long forms.
- Keep going. Every month, so the work doesn’t depend on word of mouth.
5 things that work
1. Your area, not the whole country
Be seen in the suburbs you actually want to drive to. A customer an hour away isn’t a job, it’s a wasted afternoon.
2. One job at a time
“Pipe burst? We’ll be there today” beats “All plumbing services”. People respond to their problem, not your list of services.
3. Real photos of your work
Your van, your team, a before-and-after. Real photos look trustworthy. Stock photos look like everyone else.
4. One clear next step
Ask for one thing: get in touch. The easier that is, the more people do it.
5. Reply in seconds
This is where most advertising fails. Someone gets in touch at 9pm, and nobody answers until morning. By then they’ve booked someone else. Here’s how fast you need to be.
What doesn’t work
- Showing up for everyone. More views, same lack of jobs.
- Enquiries nobody checks. They sit there while the customer calls the next plumber.
- Counting likes. Likes don’t pay. Count booked appointments.
- The same message for months. People stop noticing it. Keep it fresh.
Ideas you can use
- Hot water: the old, rusted cylinder next to the new one.
- Blocked drains: “Drain blocked? Get in touch now — we’ll tell you when we can be there.”
- Leak detection: “High water bill and can’t find the leak? We find it.”
- Bathroom plumbing: a before-and-after of a bathroom you finished.
Want it done for you?
We put you in front of the right customers, answer every enquiry in seconds, weed out the time-wasters and book serious customers into your diary. See how it works for plumbers.